The Pack Contract

The Wolff Den is open to all revenue professionals who want to improve themselves. Before getting started, please read this up-front contract about our collective expectations.

Creating HAVOC

The HAVOC Framework is designed to help you create personalized sales messaging across multiple platforms, with a problem-solving focus.

VALUE: Overrated & Misunderstood

Understand the types of value, how buyers perceive it, and where we miss opportunities to truly communicate it in our cycles.

10 Things I Hate About You, Sales

Buyers are frustrated, and Sellers don’t meet them where they are. Take a look at 10 common events in the cycle that drive frustration, and each both parties can learn from each other.

Uncovering Urgency: ‘Creating Urgency’ Is Bullsh*t

How many times have you been told to “Create Urgency,” but without any examples? Learn why it’s BS, and what you can do to uncover urgency instead to better set you up for success.

The Most Important Sale You’ll Ever Make

An evaluation and analysis for the skills/attainment gaps in today’s market.

The SDR Jumpstart Guide

If you’re a new SDR or sales rep, follow these simple steps to get started in your role quickly and establish a foundation for future success.

How NOT To Sell

Don’t “pitch and pray.” Using a real story, learn to keep an open mind and how to open up discovery to avoid death by slideshow.